A Legacy of Purity Since 1932

in 1932, when Mr. P. Subramanian Chettiar founded Y.G. Asafoetida in Tirunelveli, Tamil Nadu. Born in 1912 in a village near Tirunelveli, he was driven by a simple yet enduring vision—to produce premium-quality compounded asafoetida that would enrich the taste of traditional Indian cuisine.

With an unwavering commitment to quality, purity, and consistency, the Y.G. brand quickly earned the trust of households across South India. Over the decades, it became one of India's most respected names in compounded asafoetida, known for its distinctive aroma, superior quality, and authentic taste.

Carrying Forward a Proud Heritage

Today, the legacy continues through the third generation under the leadership of Mr. P. Subramanian, grandson of the founder. Building on the strong foundation laid by his grandfather, the company has expanded its operations while preserving the core values that have defined the brand for more than nine decades.

The products are now marketed under the trusted V.G. brand with its distinctive Tree Logo, symbolizing strength, growth, trust, and a deep-rooted commitment to quality.

Crafted for Authentic South Indian Cuisine

South India is renowned for its rich culinary heritage and vibrant flavors. V.G. Compounded Asafoetida is specially formulated to complement these traditional recipes, enhancing the aroma and taste of a wide variety of dishes, including sambar, rasam, kuzhambu, kootu, curries, chutneys, and other regional delicacies.

Our commitment to quality ensures that every pack delivers the authentic flavor and consistency that generations of customers have come to trust.

Growing Beyond Borders

From its headquarters in Tirunelveli, Tamil Nadu, V.G. Asafoetida has built a strong distribution network across South India through dedicated regional distributors and retail partners. Today, the brand continues to expand its reach, bringing the authentic taste of Indian cooking to customers around the world.

As we grow globally, our commitment remains unchanged—to deliver products that meet the highest standards of quality while preserving the rich culinary traditions that have inspired us since 1932.

Our Vision

To be a globally recognized brand in compounded asafoetida by consistently delivering exceptional quality, authentic taste, and complete customer satisfaction.

Our Mission

Preserve the legacy of quality established in 1932.
Manufacture premium compounded asafoetida using the highest quality standards.
Continuously innovate while maintaining authentic traditional flavors.
Build lasting relationships with customers, distributors, and business partners through trust and excellence.
Expand the V.G. brand into new markets across India and around the world.

Our Values

Quality First
Every product is manufactured with strict quality control to ensure purity, consistency, and superior taste.

Integrity
We conduct our business with honesty, transparency, and respect for our customers and partners.

Tradition
We proudly preserve over 90 years of heritage while embracing modern manufacturing practices.

Customer Trust
Generations of families have trusted our products, and we remain committed to earning that trust every day.

For more than nine decades, V.G. Asafoetida has been an integral part of countless kitchens, adding authentic aroma and flavor to traditional recipes. As we look to the future, we remain dedicated to our founder's vision of delivering uncompromising quality to every home.